Add tracking pixels for your ads
Meta, Google Analytics 4, Google Ads, TikTok and Pinterest: page views, checkouts and purchases.
Open Website and find Tracking pixels. Paste the ID for each ad account you use:
- Meta (Facebook) Pixel ID, such as 123456789012345.
- Google Analytics 4 measurement ID, such as G-ABC123XYZ9.
- Google Ads conversion ID (AW-123456789) and the purchase conversion label: the part after the slash in
AW-123456789/label. - TikTok Pixel ID and Pinterest Tag ID.
Paste just the ID, not the whole code snippet, then click Save pixels.
What they record
Every page of your school sends a page view, the checkout sends "checkout started", and the thank-you page sends the purchase with its value, so your ads can measure sales.
If your visitors are in the EU or UK, your privacy policy should mention these pixels.