Guides
Practical guides for creators: planning a course people finish, pricing it, launching your school, selling downloads and memberships, and growing your list.
Guides
Order Bumps and Upsells for Online Courses
An order bump is a tick-box add-on at checkout; an upsell is a one-click offer right after. What to offer in each, …
Guides
How to Record an Online Course on a Small Budget
Good audio, steady light and a simple workflow matter more than an expensive camera. The setup, the recording routine and the export …
Guides
Online Course Completion Rates: Benchmarks and Fixes
Free online courses famously lose most of their students. What the research says about completion, why paid courses differ, and nine changes …
Guides
How to Write an Online Course Refund Policy (Template)
A clear refund policy builds trust and saves arguments. The usual types, the EU rules on digital content, what a refund costs …
Guides
VAT and Sales Tax on Online Courses: What Creators Owe
Online courses sold to consumers abroad often carry VAT at the buyer's local rate, and some US states tax them too. What …
Guides
How to Validate an Online Course Idea Before You Build It
The surest sign people want your course is that they pay for it. How to check demand, interview your audience and pre-sell …
Guides
Cohort-Based vs Self-Paced Courses: Which to Sell
Cohorts start together, meet live and finish together; self-paced courses sell any day and scale without you. The trade-offs, and a path …