Guides
Practical guides for creators: planning a course people finish, pricing it, launching your school, selling downloads and memberships, and growing your list.
Guides
How to Write Quiz Questions for an Online Course
Quizzes aren't just for grading: retrieving what you learned is one of the best-supported ways to remember it. How to write questions …
Guides
Should You Offer Payment Plans for Your Online Course?
A payment plan splits the price into installments so more buyers can say yes. When to offer one, how to price it, …
Guides
How to Launch an Online Course: A 4-Week Plan
A launch concentrates attention into a short window with a real deadline. A four-week plan, the emails to send, and the rules …
Guides
How Long Should an Online Course Be?
Long enough to deliver one clear outcome and no longer. How to size a course, its modules and its lessons, and why …
Guides
Drip Content vs Releasing a Course All at Once
Drip schedules pace students and space their learning; all-at-once suits buyers who want to binge or look things up. How to choose, …
Guides
Membership vs One-Time Course: Which Pricing Model Wins?
A one-time course sells a finished outcome; a membership sells ongoing value. How to choose, what each demands of you, and the …
Guides
How to Start an Affiliate Program for Your Online Course
Affiliates sell your course for a share of each sale. How to set commission rates, cookie windows and refund holds, find good …
Guides
How Long Should Course Videos Be? What Research Says
About six minutes or less. What the largest study of course video engagement found, why talking-head and tablet videos held attention, and …
Guides
Online Course Certificates: How to Create and Issue Them
A certificate of completion rewards students who finish and gives them something to share. What to include, how to make it verifiable, …
Guides
How to Sell Digital Downloads: Templates, E-books and More
Templates, e-books, worksheets, presets and audio sell well alongside courses. What to make, how to price and deliver it, and the fees …