How much should you charge for your course?
Start from what you want to earn and how many people will see the offer. The calculator works back to a price range, the sales you need and what each sale leaves you after fees, with every formula on the page.
Stripe's standard US card rate is 2.9% + 30¢. Set the platform fee to what your platform takes, if anything.
| Price | You keep | Sales needed | Conversion needed |
|---|
Kept per sale = price × (1 − platform % − processing %) − fixed fee. Sales needed = goal ÷ kept per sale, rounded up. Conversion needed = sales needed ÷ audience. Green rows fit inside your hopeful conversion rate.
To find a course price, divide the income you want by the number of buyers you expect (audience × conversion rate), then add fees back: price = (income per buyer + fixed fee) ÷ (1 − fee %). With 2,000 people, 1% to 3% buying and a $10,000 goal after a 2.9% + 30¢ card fee, that's about $172 to $515.
| Course price | Card processing | You keep | Kept |
|---|---|---|---|
| $27 | $1.08 | $25.92 | 96.0% |
| $49 | $1.72 | $47.28 | 96.5% |
| $97 | $3.11 | $93.89 | 96.8% |
| $197 | $6.01 | $190.99 | 96.9% |
| $297 | $8.91 | $288.09 | 97.0% |
| $497 | $14.71 | $482.29 | 97.0% |
| $997 | $29.21 | $967.79 | 97.1% |
Keep per sale = price × (1 − platform % − processing %) − fixed fee per sale. A platform fee comes off on top.
How to use the course price calculator
Enter your audience and goal
How many people will see the offer (email list, followers who click, webinar sign-ups) and what you want to keep from the launch.
Set a conversion range
A cautious and a hopeful share of that audience who buy. Use past launch numbers if you have them.
Check a price
Type the price you're considering to see what you keep per sale, the sales you need and the conversion that takes.
What the course price calculator does
Price range from your goal
The price that reaches your goal at your cautious and your hopeful conversion rate.
Fees taken out
Platform fee % and card processing (% plus a fixed amount per sale) come off every sale.
Sales needed
How many sales your price needs to reach the goal, and the conversion rate that means for your audience.
Price ladder
Common price points side by side, with what you keep, the sales you need and whether your audience can get you there.
Formulas shown
Every result says how it was worked out, so you can check it or redo it in a spreadsheet.
- Buyers
- audience × conversion %
- Price for a goal
- (goal ÷ buyers + fixed fee) ÷ (1 − platform % − processing %)
- Kept per sale
- price × (1 − platform % − processing %) − fixed fee
- Sales needed
- goal ÷ kept per sale, rounded up
- Cost and privacy
- Free, no sign-up; nothing leaves your browser
Online Course Price Calculator FAQ
How much should I charge for my online course?
Enough that the buyers you can realistically reach will cover your goal, and no more than the outcome is worth to them. Work out the price your audience and conversion rate need, then check it against what comparable courses, books and coaching cost. If the two don't meet, grow the audience or raise the value.
What conversion rate should I assume?
Your own, if you have launched before: buyers divided by the people who saw the offer. If you haven't, use a cautious and a hopeful figure and plan on the cautious one. The calculator shows the price at both so you can see how much the guess matters.
Does the calculator include card processing fees?
Yes. Enter the platform's fee % and the processor's rate. Stripe's standard US card rate is 2.9% + 30¢ per successful charge; international cards and currency conversion cost more, so raise the % if many buyers are abroad.
Should I price low to get more sales?
Only if your audience is large. A low price needs many more buyers, and a small audience may not have them: at $49 you keep about $47 a sale, so a $10,000 goal needs 212 sales. Check the price ladder to see which prices your audience can actually reach.
Is the goal before or after tax?
Before income tax, after platform and payment fees. Enter what you want to keep in your account from the launch; set aside income tax from that separately.
Does it work in other currencies?
Yes. The maths is the same in any currency; enter every amount, including the fixed fee per sale, in the currency you sell in.
Where the numbers come from
Link to this tool
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Sell your course without giving up a cut
Klasira is an online course platform: a designed school site, courses, downloads, coaching calls and certificates, with every sale paid into your own Stripe account and 0% transaction fees.