How much should you charge for coaching?
Your rate has to pay for the weeks you don't coach, your tools, your taxes and the payment fees, not just the hour on the call. Enter your numbers and get a session rate, an hourly rate and package prices.
Count only sessions clients pay for. Sales calls, preparation, notes and admin take time too, so leave room for them. In the US, self-employment tax alone is 15.3% of most net earnings, before income tax.
| Package | Price | Per session |
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Profit before tax = goal ÷ (1 − tax %). Session rate = ((profit + expenses) ÷ sessions a year + fixed fee) ÷ (1 − processing %). Package = rate × sessions × (1 − discount %). Fees are worked out per session, so a package paid in one payment costs you slightly less in fees.
To set a coaching rate, add your take-home goal grossed up for tax to your yearly expenses, then divide by the sessions you can run in a year (sessions per week × working weeks) and add payment fees. A $60,000 goal, 25% tax, $6,000 expenses, 12 sessions a week and 6 weeks off gives about $161 a session.
How to use the coaching rate calculator
Enter your goal and costs
The income you want to take home, your yearly business expenses and the share of profit you set aside for tax.
Enter your capacity
Paid sessions you can run each week, how long they last, and the weeks a year you won't coach.
Set your packages
Pick a package discount to see 1-session, 4-session and 12-session prices built from the same rate.
What the coaching rate calculator does
Rate from your real year
Holidays, sick weeks and quiet weeks come out of the year before the rate is worked out.
Tax and expenses included
Your take-home goal is grossed up for tax, and software, insurance and training costs are added.
Payment fees added back
The rate includes card processing, so what you keep matches your goal.
Hourly equivalent
Shows the rate per hour of coaching, handy when comparing with salaried work or other coaches.
Package prices
4 and 12-session packages with your discount, ready for a sales page.
- Profit before tax
- take-home goal ÷ (1 − tax %)
- Sessions a year
- sessions per week × (52 − weeks off)
- Session rate
- ((profit + expenses) ÷ sessions + fixed fee) ÷ (1 − processing %)
- Package price
- session rate × sessions × (1 − discount %)
- Cost and privacy
- Free, no sign-up; nothing leaves your browser
Coaching Rate Calculator FAQ
How much should I charge for coaching?
Work back from the year: what you want to take home, plus tax and expenses, divided by the paid sessions you can realistically fill. Then compare the result with what coaches with similar results charge your kind of client. If your number is far below theirs, you may be undercharging.
How many coaching sessions a week is realistic?
Fewer than your calendar suggests. Sales calls, preparation, notes, marketing and admin take time too, so count only the paid sessions you can deliver well every week, not the hours you're free.
What tax rate should I use?
Your own estimate of income tax plus self-employment tax on your profit. In the US, self-employment tax alone is 15.3% (12.4% Social Security and 2.9% Medicare) on most net earnings, before income tax. Ask a tax adviser for your figure.
Should I charge per session or sell packages?
Packages usually work better for both sides: clients commit to the result, and you get predictable income. Price them from your session rate with a modest discount for commitment, and keep a single session as the most expensive way to buy.
Should coaching cost more than my course?
Usually, yes: a course is the same for every buyer, while coaching is your time on one person's problem. Many creators sell both, with coaching as the premium option alongside the course.
Can I take bookings and payments for coaching on Klasira?
Yes. A coaching call can be sold as an offer: the buyer picks a free time from your booking availability, pays, and gets emails to cancel or reschedule. Payments go into your own Stripe account with 0% transaction fees.
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