What to Put in Your Link in Bio: 12 Ideas for Creators

On Instagram, TikTok and most short-video apps, your bio link is the main door from a post to anything you sell. A follower who liked a Reel taps your profile, taps the link, and decides in a few seconds whether there's something for them. Most link-in-bio pages lose that moment by listing everything with equal weight.

This guide gives 12 things worth putting on the page, the order that tends to work for creators and coaches, and what Instagram itself now lets you link without any extra tool.

The short answer

Put your single most important next step at the top of your link in bio: usually a free lead magnet or your main offer. Below it, add one paid product or a booking link, your latest piece of content, proof such as a testimonial, and your social profiles. Keep it to about five to seven links, with labels that say what people get.

Key takeaways

• One primary action at the top; everything else supports it.
• Label links by what the visitor gets ("Free 5-day pricing course"), not by what they are ("Freebie").
• Five to seven links is plenty for most creators; more links split attention.
• Instagram lets every account add up to five profile links (since April 2023) and use the Stories link sticker.
• Check clicks monthly and remove links nobody taps.

Disclosure: we make Klasira, an online course platform, and show where it fits. Everything here works on any platform. Figures from other organizations come from their public pages, checked in October 2026 and linked at the end.

What is a link in bio, and why does it matter?

A link in bio is the web address in your social profile, and usually the small page it opens: a list of buttons pointing to your offers, content and contacts. On Instagram it exists because links typed into post captions aren't clickable, so "link in bio" became the standard call to action.

That page is often the first thing a new follower sees outside the app. Treat it as a tiny landing page with a goal, not as a directory of everything you've ever made.

What should you put in your link in bio?

Twelve ideas, roughly in the order creators and coaches find them useful:

1. A free lead magnet that grows your email list: a checklist, template, mini course or quiz. See lead magnet ideas for course creators.
2. Your main paid offer: the course, program or download you most want to sell.
3. A booking link for coaching or discovery calls, if you coach.
4. A low-priced starter product, such as a template pack or workbook, for people not ready for the main offer.
5. Your newest content: the YouTube video, podcast episode or blog post you're talking about this week.
6. A waitlist for a course or cohort that isn't open yet.
7. A limited-time offer with its real end date, during a launch.
8. Proof: one short testimonial or a link to student results.
9. Your community, free or paid.
10. Affiliate picks: the tools you actually use, clearly marked as affiliate links.
11. A contact or collaboration link for brands, podcasts and press.
12. Your other social profiles, as small icons rather than full buttons.

You don't need all twelve. Pick the four to seven that match what you're doing this month.

What order should the links go in?

Put the action you most want at the top, because many visitors never scroll. For most creators that's either the lead magnet (if you're building a list) or the main offer (if you're in a launch). Then order the rest by how far along the buyer is: free, low-priced, main offer, high-touch.

Change the order when your focus changes. A launch-week page and a quiet-month page shouldn't look the same.

How many links should a link-in-bio page have?

There's no official number, but every extra button competes with the one you care about. Five to seven clear links work for most creators; a coach with one program may need only three. If a link hasn't been tapped in a month, remove it or move it lower.

How should you label each link?

Say what the visitor gets, in their words, and keep it short enough to read on a phone:

• "Free: the 10-minute course outline template" instead of "Freebie".
• "Book a 30-minute pricing call" instead of "Work with me".
• "Watch: how I recorded my course on a phone" instead of "YouTube".

Add a one-line bio at the top of the page that says who you help and with what, so visitors arriving from a share instead of your profile still know where they are.

Can you add more than one link to your Instagram bio?

Yes. Since April 2023 Instagram has let all accounts, personal, creator and business, add up to five links to their profile, from Edit profile, then Links, then Add external link. Visitors see the first link most prominently, and you can drag the links into order.

Stories have their own link sticker. Instagram opened it to all accounts in October 2021, except newly created accounts and accounts that repeatedly break its Community Guidelines. Use it to point a specific Story at a specific page.

Five native links are enough for some creators. A separate link-in-bio page still helps when you want products with images and prices, an email sign-up form, or the same page on TikTok, YouTube and your email signature. Short-video apps differ in who gets a clickable profile link, so check your own Edit profile screen.

How do you know which links are working?

• Look at clicks per link every month, and sign-ups or sales from each.
• Add UTM tags to links that go to other sites, so your analytics shows where visitors came from.
• If you run ads, put your Meta, TikTok or Google tracking pixel on the page so purchases are counted.
• Test one change at a time: a new top link, a new label, a new lead magnet.

Do affiliate links in your bio need a disclosure?

If you earn a commission or get anything of value for a recommendation, yes. The FTC's Endorsement Guides expect a clear disclosure of that connection close to the recommendation, so a simple "(affiliate link)" next to the button is better than a note buried in a footer. Many other countries have similar rules.

Frequently asked questions

What should I put in my link in bio as a coach?

A booking link for a call at the top, then one or two short testimonials, a free resource that answers a common question, and your main program. Keep it to a few links so the booking button stands out.

What is the best thing to put in your link in bio?

Your single most valuable next step, usually a free lead magnet that grows your email list or the main product you're selling right now.

Is a link-in-bio page better than Instagram's five links?

Instagram's links are fine for a few destinations. A link-in-bio page adds product images, prices, email sign-up and tracking, and works the same on every platform.

How often should I update my link in bio?

Whenever your focus changes, such as a launch or new free resource, and at least monthly to remove links nobody clicks.

Can I put an email sign-up form in my link in bio?

Yes, and it's one of the most valuable things to put there. A form on the page itself loses fewer people than a link to a separate sign-up page.

Where Klasira fits

Klasira gives every school a link-in-bio page for your Instagram, TikTok or YouTube bio, with your photo, bio, social icons, your own links and the courses and downloads you choose, in your theme's colors. Lead magnets, tracking pixels and an on-page checkout live on the same school. Start your school or see pricing.

Related: selling digital products on Instagram, growing an email list, Stan Store alternatives, all guides on link in bio, coaching and email.

Sources

Details about other companies in this post were checked against these public pages in October 2026. Products, prices and rules change, so confirm with each source before you decide.

• TechCrunch, Instagram adds support for up to 5 links in bio (April 2023)
• Instagram, Expanding sharing links in Stories to everyone (October 2021)
• FTC, Endorsement Guides: What People Are Asking