Stan Store Pricing (2026): Creator vs Creator Pro

Stan Store is the link-in-bio shop many Instagram and TikTok creators use to sell courses, downloads and coaching calls. People searching "how much is Stan Store" usually want two numbers: the monthly price and what Stan takes from each sale.

Stan has no public pricing page; its prices are on its own blog and help center. We checked both on October 30, 2026. Here's every plan, the processing fees Stan's help center lists, and what a year really costs.

The short answer

Stan Store costs $29 a month on Creator or $99 a month on Creator Pro, or $300 and $948 a year billed annually, after a 14-day free trial. Stan takes 0% of your sales; you pay only Stripe's or PayPal's processing fees, such as 2.9% + 30¢ on US cards. Pro adds discount codes, upsells, payment plans, affiliates, email and pixels.

Key takeaways

• Two plans: Creator at $29 a month ($300 a year) and Creator Pro at $99 a month ($948 a year, about $79 a month). There's a 14-day free trial, but no free plan.
• Stan charges 0% transaction fees on both plans. Stripe's US card rate of 2.9% + 30¢ still applies, as do Afterpay, Klarna and PayPal rates where used.
• Creator includes the store, courses, bookings, subscriptions, lead magnets, a community and AutoDM.
• Discount codes, limited-quantity offers, upsells and order bumps, Afterpay and Klarna, affiliates, email broadcasts and flows, and pixel tracking need Creator Pro.
• You cash out from Stan's Income tab once you have at least $10 available; the money usually reaches your bank in 24 to 48 hours.

Disclosure: we make Klasira, a course platform that competes with Stan Store. Every price and rule here comes from Stan Store's own public pages, checked in October 2026 and linked at the end. Prices change, so confirm on the vendor's page before you buy.

Stan Store plans and prices

Stan's blog post on pricing (updated July 22, 2026) and its fees article (updated September 23, 2026) give these figures. Stan.store has no separate pricing page; stan.store/pricing returned "not found" when we checked.

How much is Stan Store a month?

Creator is $29 a month and Creator Pro $99 a month. Paying yearly brings them to $300 a year (Stan says you save $48) and $948 a year (a $240 saving), or about $25 and $79 a month. Both start with a 14-day free trial; Stan's FAQ is clear that it's a trial, not a free plan. You can move between the plans at any time.

Creator covers the essentials of a link-in-bio business: the store itself, mobile-friendly product pages, a booking calendar for calls, an unlimited course builder with course analytics, memberships through recurring subscriptions, a community, lead magnets that collect emails, and AutoDM, which replies to Instagram comments with a link. Stan's blog says you can sell unlimited digital products on Creator.

Does Stan Store take a percentage of sales?

No. Stan's help center says it "earns 0% from transactions" on both plans. What you do pay are the payment processors' fees, which Stan's fees article lists for US sellers:

The article also lists +1% for currency conversion and +0.5% for recurring payments as Stripe fees that may apply. PayPal fees don't appear in Stan's Income tab, so check them in PayPal. Rates differ in Canada, the UK, Australia and New Zealand; Stan's article has a table for each.

What does Creator Pro add, and is it worth $70 more?

Pro is where Stan keeps its selling and marketing tools: discount codes, limited-quantity offers, upsells and order bumps at checkout, payment plans, Afterpay and Klarna, an affiliate program, contact import, email broadcasts and automated email flows, and tracking pixels for Meta, Google, Pinterest and TikTok.

Pro is worth it once you run paid ads (you need the pixels), email your list regularly, or sell higher-priced offers where an order bump, a payment plan or buy-now-pay-later lifts sales. If you sell a few low-priced downloads from your bio and email people elsewhere, Creator covers it, and the $648 a year you save on yearly billing pays for a separate email tool.

How do Stan Store payouts work?

Sales land in your Stan balance, and you cash out from the Income tab with the "+ Cash Out" button. Stan's help center says US purchases usually clear Stripe in 2 business days (up to 7, and up to 7 for international creators); you need at least $10 available, you cash out the whole available balance, and the money usually reaches your bank within 24 to 48 hours. Affiliate commissions are held for 7 business days so you can refund first. If you connect PayPal, those sales go to your PayPal account.

Who each Stan plan suits

• Creator: a creator starting to sell a download, a course or calls from a social bio, who doesn't need coupons, upsells or email.
• Creator Pro: a creator with a list and a launch calendar, running ads, affiliates or discounts.
• Something else: if your course needs quizzes, certificates or a full school site, compare Stan Store alternatives.

What it costs on real sales

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How Stan Store's fees compare with Klasira

Stan and Klasira both take 0% of a sale. The difference is the rest of the business: Klasira pays sales into your own Stripe account and pairs a full course school with the creator-store pieces, including a link-in-bio page, coaching calls, lead magnets, on-page checkout, limited offers and tracking pixels.

Klasira: 0% transaction fees on every plan, with each sale paid into your own Stripe account. Plan prices are on Klasira's pricing page; we leave them out here so this post doesn't go stale when they change.

Frequently asked questions

How much is Stan Store?

$29 a month for Creator or $99 a month for Creator Pro. Billed yearly, they're $300 and $948 a year. There's a 14-day free trial and no free plan.

Does Stan Store take a percentage?

No. Stan charges 0% transaction fees on both plans. You pay Stripe's or PayPal's processing fees, such as 2.9% + 30¢ per US card payment, plus Stripe's payout fee.

Is there a free version of Stan Store?

No. Stan offers a 14-day free trial, and its own FAQ says it's a trial, not a free plan.

Do you need Creator Pro for discount codes?

Yes. Discount codes, upsells and order bumps, limited-quantity offers, affiliates, email broadcasts and flows, Afterpay and Klarna, and pixel tracking are on Creator Pro.

How fast does Stan Store pay you?

Once a sale clears Stripe (usually about 2 business days in the US) you can cash out from the Income tab if you have at least $10; Stan says it reaches your bank in 24 to 48 hours.

Try Klasira with your own course

If you sell courses from your bio, try a school with a link-in-bio page and 0% transaction fees. Pick a theme, add one course and connect Stripe, then judge it on your own material. Start your school or see pricing.

Related: Stan Store alternatives, Gumroad fees, Systeme.io pricing, course platform transaction fees compared, course platform fee calculator, all course platform pricing and alternatives.

Sources

Details about other companies in this post were checked against these public pages in October 2026. Products, prices and rules change, so confirm with each source before you decide.

• Stan: Stan Store pricing (updated July 22, 2026)
• Stan: Stan, Stripe and PayPal transaction fees (updated September 23, 2026)
• Stan: how to cash out inside Stan (updated August 12, 2026)
• Stan home page (14-day free trial, 0% transaction fees)